Commercial Real Estate Agency: Essential Technology Tips for Boosting Growth

Web-based technology encompasses different growth tools in the commercial real estate agency. Suffice to say, the technology increases a real estate agent’s market share and client base – the two intricate determinants of an agent’s success. Nowadays, market share growth is no longer rocket science based on the available tools. But, what use is a tool if the handler lacks the technical know-how?

Many agents or salespersons in the commercial real estate business often deal with two choices:

1. The conventional business methods
2. The technological approach

The wiser agent will choose the latter as technology is seemingly integrated into business processes. The moment an agent refuses to see the adoption of technology as brain surgery, business is likely to boom.

A few connectors of commercial real estate and technology are as follows:

1. Database

The database comes into play with the need to extract the right prospects and relationships from a bulk of people in the market. Top agents are consistently harnessing this trick to their advantage. Unfortunately, the few ‘unexposed’ ones struggle with the basics of a database.

One of the red flags of delegating a database to another person is the risk of inefficiency. Instead, the agent should be in full control of the process. By so doing, there is a higher commitment to the growth of the ‘right audience’ and ‘right partnerships’. To avoid the risk of losing this list, a trusted software package should serve as a backup.

2. E-mail Marketing

Furthermore, e-mail marketing and database are particularly aligned. The flexibility of the database is of great significance for the creation of the e-mail list. This is because screened and qualified people on the list will receive an e-mail blast at intervals. However, the people on the e-mail list must have given consent to the process.

3. Conventional office-based computers may be unsuitable for sending large e-mail blasts.

There are two reasons why conventional computers may be unable to send such emails. Firstly, traditional e-mail servers have certain restrictions on the number of e-mails sent. Also, spam prevention tools generally affect the domain. For such reasons, an autoresponder is the best option to send out the blast. Autoresponders are absolutely professional and highly protective of the domain.

4. E-mail newsletters

A newsletter should be sent at least once a week. The principles of organization and effort apply in this case because only a few top agents can dedicate time to this process. Preferences may be:

• Listing eight properties in each newsletter at once.
• Grouping of each property type in each e-mail.
• Depending on the profile of the agency listing, there may be separate newsletters for retail property, industrial property, and office property.
• Sales and leasing are two suitable classes for each newsletter.

5. Blogging

Certainly, blogs are an exceptionally effective marketing trick. A wise agent will link this blog to other social media platforms such as Twitter, LinkedIn, and more. Since consistency and relevance are necessary, the blogger should always engage the audience with compelling articles about property matters.

6. Website

A commercial real estate agency without a website may be considered irrelevant in the present age. More so, a traditional approach for marketing and listings is best on websites. Websites are preferably linked to personal or company blog. This act boosts online presence.

Essentially, it is important to grow with the trends in technology. Fortunately, technology is seemingly inexpensive when one considers the end goals and targets – client contacts and market share.